Sunday, 5 December 2010

The Decorative Umlaut

Fig A

The umlaut is a pair of dots used in the german language to denote change of sound, they are placed over vowels.

They seem to be used decoratively (much to my dismay) to which, if spoken correctly (using the umlaut) sounds ridiculous or actually makes no sense at all. Take Figure A, this was taken at a popular bath/cosmetics store, which claim to only use natural ingredients. "We love to Böög(ie)". I was taught at school that things in brackets are essentially not needed and are an afterthought; so essentially its reads as "We love to Böög" which makes no sense at all and isn't even really a word. Not to mention a pretty rubbish design..

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